Groups allow you to improve the ticketing and registration process when you:
- Want to provide discounts to people purchasing tickets or registrations in bulk
- Want to provide a way for 1 person to manage a block of tickets or registrations, including checking everyone in the group in with a single QR code
- Want to provide a way for attendees to attend your event together in groups, but pay separately
Brushfire allows you to set up a minimum ticket purchase required and when selected, attendees can get the group rate for each ticket. Anytime the minimum is set to at least 2 or more, Enable Groups turns on automatically. You can view these feature locations in the screenshot below:
You will know you set up a ticket correctly as a Group because it will contain a Group tag under the name of the ticket type when in the Ticket Type tab of your Event Configuration.
You can also customize how your attendees see it and provide any instructions around the regulations you want to enforce. Here is a sample:
Forcing group purchases provides an increased level of functionality for both you (as the event manager), the group manager (the person who creates the group), and your group attendees.
The attendees can now share a common code (that they create) so that others may join an existing group even if they register separately from the attendee who originally created the group. Additionally, the group manager can log in and make changes for any member of the group (with use of the group manage code they create). The manager can always see how many people are currently registered in their group and when they show up for the event, the manager can provide a special scan code so that the entire group can be checked-in all at once!
As the event manager, you also get the ability to do some new things for groups. You get all the same functionality that the group manager gets: you can edit any group and see the current settings for that group. Additionally, when setting up your event, you can choose to ask specific questions that only groups will need to answer. This way, the person who creates the group answers these questions once, but the answers they provide will apply to all attendees within that group.
Here is an sample overview of what your attendee will experience when purchasing group tickets. When selecting a a quantity of tickets to qualify as a group, they will be prompted by this screen:
On this screen, you can choose to add any other fields to collect further information that you want from the Group Manager (the person who creates the group). Also, before the person creates a group, they have multiple options to just join an existing group in case that is what they meant to do. Likewise, when a person selects Join a Group from the main ticketing page, but meant to create a group, that screen prompts the same way:
Following creating the group, the group manager will get an email with group details in addition to a final confirmation email for their purchase. The group manager email looks something like this:
They can use the link provided or this information in the email to invite others to join their group for the discounted rate at a later time.
Read more about how to manage your groups once they are created and how to view their data. Or rather, learn how make changes or additions to existing groups as well. Lastly, read about how group managers can make payments for several attendees in their group at once.
Special Note: There is also a feature called Groups First, which is more for how your event is displayed, facilitated, and managed. This feature gives you more control on how you organize your attendees and group them together, not necessarily how you provide discounts.
In an effort to not overwhelm your attendees with multiple ticket and group options, they would have the option to first select if they are registering as an Individual or to Create or Join a group in the purchasing process. Contact an event expert at Brushfire today to see if you need help knowing if this may be a better option for you.
Special Note: If you are not concerned about keeping attendees grouped together or locking in a rate for all future group members, perhaps setting up an automatic promo code when a certain number of tickets are purchased may be best for you.