Every time someone places an order in Brushfire, they automatically receive a confirmation email. This goes to the buyer — the person who placed the order — and confirms that their purchase was successful.
If an order includes multiple attendees, the buyer can forward the confirmation along to each person. Alternatively, you can send a follow-up email to each attendee directly closer to the event using Brushfire's Email tool.
Brushfire gives you two levels of customization: one for every buyer across your entire event, and one for specific ticket or registration types.
Customize Your Confirmation Email for Everyone
The first level of customization applies to all buyers, regardless of what ticket type they purchased. You can add an image and custom copy that every buyer will see in their confirmation email.
To set this up, go to the Content Tab in your Event Configuration and find the Confirmation Email section. From here you can add:
- A header image specific to your confirmation email
- Custom text with any information you want every buyer to receive — event details, parking instructions, what to expect, next steps, and more
💡 Tip: From this same section, click the information icon to read more about ticket-type-specific confirmation emails and navigate directly to the Ticket Type Tab to set those up.
Customize Your Confirmation Email by Ticket Type
The second level of customization lets you add content that only appears when a specific ticket type is purchased. This is useful when different attendee types need different information in their confirmation.
To set this up:
- Go to the Ticket/Registration Type Tab in your Event Configuration.
- Click the edit (pencil) icon on the ticket type you want to customize.
- Under Main Details, scroll to the bottom to find the Confirmation Email box.
- Add any copy you want to include — this will only appear in the confirmation email when that specific ticket type is purchased.
💡 Example: You're running a conference with a General Admission ticket and a VIP ticket. General Admission buyers receive standard event details in their confirmation. VIP buyers receive the same base confirmation plus additional content about their exclusive lounge access and private dinner — all set up at the ticket type level.
⚠️ Important: If you customize the confirmation email at both the event level and the ticket type level, make sure the language flows well together. Both pieces of content will appear in the same email, so they should complement each other rather than repeat or contradict.
Additional Confirmation Email Options
- Resend a confirmation email – Need to resend a confirmation to a buyer? See the How do I resend a confirmation email? guide.
- Add an attachment – You can include file attachments in your confirmation emails. See the Adding attachments to Brushfire emails guide for instructions.
Limitations to Know
- Confirmation emails go to the buyer, not individual attendees. If one person purchased tickets for multiple attendees, only the buyer receives the confirmation. Use the Email tool to send individual follow-up emails to each attendee closer to the event.
- Event-level and ticket-type-level content both appear in the same email. If you use both, review how they read together before your event goes live — they should flow naturally as a single message.
- Confirmation email images have specific size requirements. Your header image should be at least 600px wide by no more than 200px tall @ 216dpi. Make sure your image meets these specs before uploading. See the Artwork Specifications guide for full details.
Frequently Asked Questions
- Can I send confirmation emails to individual attendees, not just the buyer?
The automatic confirmation goes to the buyer only. To reach individual attendees, use Brushfire's Email tool to send a follow-up closer to your event.
- What's the difference between the event-level confirmation email and the ticket-type-level one?
The event-level email applies to every buyer, regardless of what they purchased. The ticket-type-level email adds additional content that only appears when that specific ticket type is purchased. Both can be used together — just make sure the combined message reads well.
- Can I resend a confirmation email if a buyer didn't receive it?
Yes. See the How do I resend a confirmation email? guide for step-by-step instructions.
- Can I include a file attachment in my confirmation email?
Yes. See the Adding attachments to Brushfire emails guide for instructions on how to set that up.
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