Once your event is created and live, the Manage Page is your home base. It's where you go to keep an eye on how your event is performing, take action on attendees and orders, pull reports, send emails, and review analytics — all from one place.
Think of it as your event's control room. Everything is organized into five sections: Attendees, Orders, Reports, Emails, and Analytics — with two additional sections, Groups and Add-Ons, that appear automatically when those features are enabled for your event.
Page-by-Page Walkthrough
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The Attendees section gives you a real-time snapshot of who's registered for your event and the tools to manage them quickly.
At a glance you can see:
- Your total attendee count and how it compares to your event's capacity
- A visual chart of purchase engagement over time — by day, week, month, or all time
- Your assigned seating progress (if applicable), including group and individual seating totals
- A breakdown by ticket or registration type showing how many of each have been sold
- Recent purchase activity so you can see what's happening right now
From here you can also take action in bulk:
- Update attendees by ticket type or field
- Export attendee information to a spreadsheet
- Print tickets, e-tickets, and name badges
- Preview layouts before printing
💡 Example: Your event is tomorrow and you need a printed list of all VIP attendees with their meal preferences. Head to the Attendees section, filter by ticket type, and export or print directly from there.
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The Orders section is where you manage the transactions behind your registrations. Every purchase placed for your event lives here.
At a glance you can see:
- Your total number of orders
- A visual history of orders over time — by day, week, month, or all time
- A snapshot of recent order activity
From here you can:
- View, adjust, or cancel individual orders
- Resend confirmation emails to attendees
- Export order data
- Return consignment seats
- Print tickets and name tags for will call or mail
- Preview before you print
💡 Example: An attendee reaches out saying they never received their confirmation email. Pull up their order in the Orders section and resend it in just a few clicks — no need to involve your ticketing platform support.
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The Reports section gives you access to the data you need to understand how your event is performing financially and operationally.
You have three options:
- Create a custom report tailored to exactly what you need
- Run top reports — Brushfire's most popular, up-to-date billing and revenue reports, always ready to go
- Choose from automatically generated reports — pre-built reports always available for your event
Once you're in a report, you can print, email, export, or subscribe to receive it on a recurring basis by email.
💡 Example: Your finance team needs a weekly revenue summary every Monday morning. Subscribe to the relevant report and it will land in their inbox automatically — no manual pulling required.
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The Emails section is where you communicate with your attendees directly from Brushfire. You don't need a separate email platform to send event-related updates.
From here you can:
- Create a new email to send to attendees, orders, or groups
- View all emails you've already created, with filters for All, Sent, Scheduled, and Drafts
- Preview, duplicate, or delete any existing email
💡 Example: Your event venue has changed. Instead of hoping attendees check their inbox from an outside tool, create and send an update directly from the Emails section — targeted to everyone registered for that specific event.
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The Analytics section gives you insight into how people are finding and engaging with your event registration page — useful for understanding your audience and informing your marketing efforts.
You can view:
- Device breakdown — whether your attendees are visiting your registration page on desktop, mobile, or tablet
- Total views and users on your event page
- Top 5 referring URLs — where your traffic is coming from, so you can see which marketing channels are driving registrations
- Geographic breakdown of orders, revenue, and attendees by country and region
💡 Example: You ran ads on two different platforms and want to know which one drove more registrations. Check your top referring URLs in the Analytics section to see which source sent the most traffic to your event page.
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If you've enabled group ticketing for your event, a dedicated Groups section will appear in your Manage Page navigation. This section gives you a focused view of all group activity for your event.
At a glance you can see:
- Your total number of groups
- Average attendees per group
- A revenue breakdown showing how much has come from attendees in groups vs. not in groups
- Recent group activity including group name and when it was created
From here you can:
- Manage groups — view, create, and make changes to individual groups
- Export group data to a spreadsheet
- Send a group check-in email — a preformatted email sent to all of your groups to help them prepare for check-in
💡 Example: You're a week out from your event and want to make sure all group managers have their check-in instructions. Use the Group Check-In Email button to send a preformatted email to every group at once — no need to reach out individually.
⚠️ Note: The Groups section only appears if group functionality has been enabled for at least one ticket type in your event. See the Group Tickets & Registrations guide for setup instructions.
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If your event includes add-ons — optional items attendees can purchase alongside their ticket, like meal upgrades, merchandise, or activity packages — an Add-Ons section will appear in your Manage Page navigation.
At a glance you can see:
- Your total number of add-ons sold
- A visual chart of add-on activity over time — by day, week, month, or all time
- Average add-ons per day
- A list of your add-on types and their current sales status
- Recent add-on activity
From here you can:
- Manage add-ons — view, edit, and make changes to your add-on offerings
- Export add-on data to a spreadsheet
💡 Example: You're running a party package event with several food and activity options. The Add-Ons section lets you quickly see which packages are selling, how many have been purchased, and export the data so your team can prepare the right quantities.
⚠️ Note: The Add-Ons section only appears if add-ons have been configured for your event.
Limitations to Know
- The Manage Page is event-specific. Each event has its own Manage Page — you won't see data from multiple events combined here. For organization-wide reporting, use your Organization Dashboard.
- Analytics reflect registration page traffic, not ticket sales alone. Views and user counts represent people who visited your page, not necessarily people who completed a purchase.
- Report subscriptions send on a recurring schedule. If you only need a report once, export it manually rather than setting up a subscription.
- Emails sent from the Emails section are event-specific. You can only target attendees, orders, or groups tied to that event. For broader communications across your organization, use your organization-level email tools.
- Bulk updates in the Attendees section apply to the filters you set. Double-check your filters before applying a bulk update to avoid making changes to unintended attendees.
Frequently Asked Questions
- Can I manage multiple events from one place?
The Manage Page is specific to each event. For an overview across all your events, head to your Organization Dashboard where you can see activity across your full event portfolio.
- How do I resend a confirmation email to an attendee?
Go to the Orders section, find the attendee's order, and use the resend option from there. You don't need to create a new email — the original confirmation will be resent directly.
- Can I export my attendee list from the Manage Page?
Yes. In the Attendees section, use the export option to download your attendee information to a spreadsheet. You can filter by ticket type or field before exporting to get exactly the data you need.
- How do I know which marketing channels are driving the most registrations?
Check the Analytics section. The top 5 referring URLs show you where your traffic is coming from — whether that's social media, email campaigns, your website, or elsewhere.
- Can I schedule an email to go out at a future date?
Yes. When creating an email in the Emails section, you have the option to schedule it for a future date and time. You can view and manage scheduled emails by filtering your email list by "Scheduled."
- What's the difference between the Attendees section and the Orders section?
Attendees represent the individual people registered for your event. Orders represent the transactions — one order can include multiple attendees. Use the Attendees section when you need to work with individuals, and the Orders section when you need to work with purchases.
This is the manage page where you can view attendees, orders, groups, reports, and analytics from a single event. The Manage page has the functionality and design to make the tools you use to Manage your event more accessible. Below we’ve laid out each section with helpful tips. Let’s take a look.